Innovation Is
Changing Real Estate.

Meet the Innovators.

Our Mission Is to Help Investment Real Estate Evolve Into a Widely-Acceptable Asset Class

It’s our firm belief that at some point in nearly every American’s life, they’ll invest in real estate. Through innovation and honest guidance, we’ll be the company to make that process as seamless and enjoyable as possible when they’re ready to take that step.

Explore Our Brand Portfolio

Explore Our Brand Portfolio

Timeline

Josh DeShong Real Estate Team Founded
Josh DeShong begins his career in real estate at the age of 18 with Keller Williams Realty.
2007
DFW Homebuyers Founded
After acquiring multiple investment properties, Josh starts DFW Home Buyers.
2012
Inc. 5000 List
Josh DeShong Real Estate is named one of Inc. Magazine’s 5000 Fastest-Growing Private Companies in the United States.
2014
Propalytics Launched
Stephen Chiang joins the team to launch Propalytics, a revolutionary SaaS product. Licensed in 28 markets, Propalytics uses machine learning to peg potential “renovated value” of properties listed on the open market.
2016
Open House Group (OHG) Partnership
Open House Group, a publicly-traded real estate investment company, partners with DeShong Companies to acquire 1,500+ single-family homes.
2016
Myers Home Buyers Founded
Myers Home Buyers is born to give home owners an option to move on from distressed homes.
2017
$3,000 Flat Fee Introduced
Josh DeShong Real Estate rolls out a $3,000 flat fee listing model.
2019
Consolidated to Trelly Group
Our brands are joined under the name Trelly Group, formerly "DeShong Labs."
2020
Trelly Launched
The Trelly digital marketplace is launched, making distressed residential real estate investment accessible to the masses.
2021

Trelly Group Leadership

Many Talents. One Mission.

Josh DeShong

Josh DeShong

Founder, CEO

Josh received his real estate license when he turned 18. Over his career he has closed nearly $2 billion in real estate transactions. Josh is one of the top 250 real estate agents in the country and has received more than 60 production and volume awards. As CEO, Josh has been responsible for establishing his own real estate brokerage, jdre, developing a model that allowed him to navigate profitably through the crash of 2008.

He began investing personally in flipping houses, and found innovative ways to scale his personal business into Myers Home Buyers, a wholesale real estate brokerage. Responding to the needs of large-scale institutional accounts, Josh worked with Stephen Chiang to develop the Propalytics platform for quantifying deal economics. The technology, process, supply/demand generation and risk mitigation strategies from those businesses were the inspiration for Trelly, the new online marketplace for investment real estate.

Tayloe Stansbury

Tayloe Stansbury

BOARD MEMBER

Tayloe brings more than 35 years of experience building scalable technology platforms and organizations across a number of leading companies. After serving on the board of directors, Tayloe became CEO of Kaleidescape in 2020. He is an Executive Advisor at TCV, and serves on the board of directors of Coupa Software, and Watermark.

Most recently, Tayloe served as executive vice president and chief technology officer at Intuit, where he had responsibility for all product & platform engineering, data & artificial intelligence, cyber security, hosting, and information technology. Prior to Intuit, he served as chief information officer at VMware.

Previously, Tayloe was executive vice president of Ariba, where he led product management, engineering, hosting and customer support. Before that, he held executive engineering and general management roles at Calico Commerce and Xerox. In addition, he led developer tools groups at Borland International and Sun Microsystems and did research in computational linguistics at Xerox PARC.

Tayloe graduated with honors in applied mathematics from Harvard University.

Russell Rhodes

Russell Rhodes

BOARD MEMBER

Russell Rhodes is a licensed real estate consultant and investor with a Bachelor of Business Administration degree in Finance and Real Estate that brings more than 35 years of leadership insights and sustainable business growth strategies to the team.

Russell started his career with larger corporations including Arthur Andersen and PepsiCo before transitioning to running a startup manufacturing company that he took from inception to $23 million in sales before selling to his largest competitor.

In 2001, he started a residential real estate consulting company that he grew to become in the top 3 teams out of 140,000+ agents for nine consecutive years with Keller Williams before he sold the company to Berkshire Hathaway PenFed Realty in 2016. Following the acquisition, Russell continued to manage the company, propelling it to the top 20 real estate consulting teams in the United States with ~$600 million in sales and ~1700 homes sold in 2020. Wall Street Journal ranked Rhodes one of the top 10 real estate producers in the country.

Russell leads his organizations to reach new heights through innovation, inspiration, and hard work. His team is comprised of industry-leading Realtors and has received many production and volume awards. Concurrently, Russell owns real estate investing and hard money lending businesses.

Stephen Chiang

Stephen Chiang

CTO

Stephen is the developer of the Trelly platform, including the app, the website and the many internal technology tools that enable the platform. Prior to co-founding the real estate analytics company Propalytics in 2016 and serving as the company’s CO-CEO until its acquisition in 2018, Stephen spent time as a project manager at Microsoft and as a software engineer at Google.

Stephen is responsible for driving the company’s information strategy and infrastructure, and leading the development of the company’s internal data management systems. A “buy & hold” real estate investor himself, Stephen owns rental properties across the DFW metroplex.

Kimberley Pfeiler

Kimberley Pfeiler

COO / CMO

As COO/CMO, Kimberley is helping to align Trelly Group for growth, and ensure that the organizational design, management practices, technology and communications all work together to deliver against the Trelly brand promise. Kimberley brings 30 years of technology marketing leadership to her role, having worked across consumer, small business and enterprise businesses, both nationally and globally.

From her start at Rapp Collins to VP/Group Account Director roles at Grey Direct and McCann/MRM, working with brands like Hyatt Hotels, Continental Airlines, Brinks Compusafe Service, Sam’s Club, Dell and Microsoft. Then as a Director at Adobe, Kimberley led teams through the transitions required as the company grew $1B to $4B in revenue. She has won numerous awards for marketing, including AdWeek’s Technology Marketing Award, an NCDM Database Excellence Award for analytics and modeling, and multiple DMA Echo awards.

Kimberley is an active member of Chief.

Emily Konoff

Emily Konoff

CPO

As CPO, Emily is driving the Trelly launch, applying her experience taking Fintech cloud software products from launch to hyper growth.

Emily also brings valuable experience from her time at Nota by M&T Bank, Beyond Finance, and The Debt Exchange, an auction platform tailored for secondary real estate loan sales. Emily holds a B.S. degree from the College of Engineering at Cornell University. Emily has a black belt in Shotokan karate.

Matt Aycock

Matthew C. Aycock

Director of Compliance

After partnering with us for years, Matt has officially joined the team to contribute his legal and title expertise to the development of the Trelly platform. Matt entered the title industry during the subprime boom, prior to graduating from what is now Texas A&M School of Law.

After the shift, he joined Bank of America’s Landsafe, where he managed licensing and compliance of default title operations throughout all 50 states. From there, he founded Pratt Aycock, LTD, a multi-state law firm, providing legal services to real estate investors, financial institutions and agents. His nearly 20 years of experience in real estate will help ensure Trelly’s products and processes are designed to work well within the constraints of the real estate legal environment.